Romanian
EnglishVIDEO Case Study:
The optimization of sales & manufacturing processes at Mirdatod Prod
Implemented Solutions: SeniorERP & SeniorVisualBI
More details in the following video:
Mirdatod Prod, manufacturer of the “Telemea de Ibanesti” brand, has had an impressive evolution in the last 4 years, since they started using the powerful systems for integrated business management – ERP & BI from Senior Software.
With the help of the resource management & data analysis solutions, the cheese & dairy products manufacturer & distributor gained multiple benefits, simplifying & improving manufacturing & sales processes.
What are the advantages gained?
Among the changes registered by the company with the help of the SeniorERP & SeniorVisualBI systems, we count:
In 2018, the company decided to invest in the SeniorERP & SeniorVisualBI systems, replacing the old software used by the company. The decision was based on the need to automate planning & resource management operations, but also reporting & analysis, with scalable & easy to use solutions which can easily sustain the company’s growth.
Not only did the system greatly simplified work procedures. but the ERP system now allows the company to gather essential data for the company’s day to day activities in just a few seconds.
The information from BI, on the other hand, lead to the opening of the new factory, to the forming of advantageous partnerships & to the extension of their product line.
Following all this, through the partnership with Senior Software, the company is planning to further increase production, using the Ibanesti & Reghin factories at maximum capacity while also solidifying the brand’s position on the dairy products market.
“With ERP from Senior Software, everything is much easier, reports & information come way faster. The system […] offers, in just a few seconds, exact data regarding raw materials, consumption, quantities and absolutely everything regarding manufacturing. SeniorVisualBI influenced us only positively. Even the decision to build a new factory, was based heavily on the analysis and information from BI. I advise all those who want to expand their business to use smart solutions. I think it’s impossible to have an image as complex as possible without powerful software.”
David Todoran – Manager, Mirdatod Prod
About the company
Mirdatod prod manufactures & distributes cheese & other dairy products. The company started operations in 1995, as a family business and became famous on the Romanian market thanks to the “Telemea de Ibanesti” product, which is DOP certified. Owned by the brothers Mircea & David Todoran, the company has its headquarters in the Mures County, has 185 employees & processes 80 000 liters of milk in the two factories from Ibanesti & Reghin, the raw mater coming from over 4 000 farmers from the area. In 2021, the company had a turnover of 13,5 million euros, and for 2022 the company expect it to reach 20 million euros.