Old Team Distribution: „Senior Software has enabled us to maintain our flexibility and responsiveness to market changes”

Read the article for details about the benefits gained by Old Team Distribution thanks to the Senior Software solutions

One of the most dynamic beverage distributors in Romania, Old Team Distribution processes orders swiftly and with the highest level of accuracy, thanks to solutions provided by Senior Software. By implementing modern integrated business management systems, the company has optimized its stock management, sales and resource allocation, successfully handling twice the volume of operations without requiring a significant increase in staff.

Old Team Distribution is a key player in the distribution of alcoholic and non-alcoholic beverages in Romania, part of a group of three companies with solid market experience. Through the implementation of a flexible and customizable solution package from Senior Software, the organization has streamlined its operational processes, gaining enhanced visibility and control over its business. Cutting-edge technologies allow the distributor to effortlessly create market-adapted offers, integrate resource and operations management, and develop the most effective business strategies. As a result, the entire group’s operations have been completely transformed, ensuring seamless execution of expansion plans.

The systems used by the distributor include: SeniorERPan ERP software for resource management, SFA – a sales force automation solution, WMS a warehouse management system and SeniorVisualBI a BI software for reporting and data analysis, and among the key results achieved with these solutions are:

Organised and centralised management of all operations
Automation of reporting processes to ANAF, including e-Invoice and e-Transport
Direct access to customer and stock data via the mobile application
Optimisation of warehouse space and easy location of each product in stock
Increased picking accuracy, reaching close to 100%
Permanent access to detailed analyses and reports, centralised in a single database
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“We chose to collaborate with Senior Software because of their flexibility and willingness to develop customized solutions for our needs, which we considered the most suitable for our business model. Thus, we implemented SeniorERP back when we were only four employees, and the decision to invest in an ERP system so early on was driven by the complexity of our business. There are many operations we need to manage in an integrated and structured way; otherwise, the risks of losing control over them are high.

From order capture in SFA by our agents, to picking in the warehouse and preparing orders for delivery, all operations take place within the software. As a result, we have a high level of transparency over data and an easy way to analyse and optimise processes. By having everything centralised in a single system, we can make informed and quick decisions.”

Monica Dinu, Managing Partner – Old Team Distribution

By integrating the SeniorERP solution with the Business Intelligence system, the distributor can closely track sales performance, which can be analysed based on product categories, orders, consumption trends and other relevant criteria. In addition, the system allows for more precise estimates of each item’s profitability, demand and supply levels. As a result, the reports and analyses created by the BI system help decision-makers define and implement the most effective business development strategies.

Workflow processes have also been optimised due to the connection between the resource management software and the WMS solution. This integration allows the distributor to process orders efficiently and without errors, from order capture to their transmission to the warehouse for delivery preparation.

Moreover, the logistics team has improved productivity by carrying out activities more efficiently and in an organised manner, with picking times reduced by at least 30%.

beneficii obtinute de old team distribution cu ajutorul sistemelor software integrate

“The implementation of the WMS system has brought significant improvements, doubling the volume of activities performed, without requiring a significant increase in the number of employees. With a single click, we have access to any information about any product in the warehouse. If previously the picking process took place throughout the day, now we manage to complete this activity in just 5 hours, which is an extraordinary achievement.

Regarding the reporting and analysis area, Business Intelligence is actively used in all our departments for strategic decision-making, whether it is the analysis of consumption trends, customer behavior, cash flow, purchases or sales. In a dynamic field like ours, access to updated information and the ability to adapt quickly to market changes are key factors.”

Monica Dinu
Managing Partner, Old Team Distribution

Regarding future plans, the distributor aims to open a new location and expand its product portfolio, a development that will be supported by Senior Software’s high-performance systems.

The results achieved by Old Team Distribution are presented in detail in the VIDEO case study.

About Old Team Distribution

Founded in 2010, Old Team Distribution is a company specialised in the distribution of alcoholic and non-alcoholic beverages. The company’s portfolio includes over 7,000 unique products, partnerships with more than 100 suppliers and an extensive network of over 2,000 sales points nationwide. The company operates in three strategic warehouses located in Bucharest, Brașov, and Ploiești, covering the entire range of beverages for the HoReCa industry.

About Senior Software

Founded in 2003, Senior Software is a provider and developer of integrated business management systems, with over 500 successful implementations using the latest technologies. The company implements ERP, BI, SCM, MES, E-commerce and Hardware systems and operates in 5 locations across Romania (Bucharest, Constanța, Cluj, Iași, Timișoara), with a team of over 200 employees.

Learn more about Senior Software’s integrated solutions!

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